corporate value proposition

i found an interesting article on corporate value proposition whilst researching for work - how to write a strong value proposition.

this also ties into one's personal value proposition or, as some like to call it, your elevator speech. i have always struggled with this in describing what i do... even more so in trying to describe what it is i want to do / be. perhaps it's because i haven't completely figured it out yet. more likely is that it's not a traditional role and there isn't really anyone out there i could refer to for a frame of reference.

the closest i have ever come is to say that i want to be a chief happiness officer. but what is a chief happiness officer? how do i become one? it's the transitioning from what i do now to what i want to do that baffles and scares me slightly.

another blog that runs in the same vein is personality not included (if you can ignore the "shameless" promotion of the book of the same name).

a point to ponder in pondering the question "what am i doing with my life?"

of blogs and new bloggers

a colleague is "starting a blog". how is he starting his blog? by writing his articles up in a ms word document, printing them out, and circulating them around the office. his rationale is that he wants to start the blog up with a whole lot of articles behind its belt.

sure thing. i can understand that.

i can't understand the whole printing and circulating thing though.

1. if you're not ready to subject the 'web to your articles yet (and keep in mind no one knows what your url is, so you're pretty much just shouting out to the void), then why oh why would you subject people who can't get away in time to them?
2. printing? at least email it - you are looking to appeal to an e-savvy audience, no?

all in all though, some interesting thoughts have been produced, and will no-doubt arise to some interesting debate. now just to wait for the electronic version...