corporate value proposition

i found an interesting article on corporate value proposition whilst researching for work - how to write a strong value proposition.

this also ties into one's personal value proposition or, as some like to call it, your elevator speech. i have always struggled with this in describing what i do... even more so in trying to describe what it is i want to do / be. perhaps it's because i haven't completely figured it out yet. more likely is that it's not a traditional role and there isn't really anyone out there i could refer to for a frame of reference.

the closest i have ever come is to say that i want to be a chief happiness officer. but what is a chief happiness officer? how do i become one? it's the transitioning from what i do now to what i want to do that baffles and scares me slightly.

another blog that runs in the same vein is personality not included (if you can ignore the "shameless" promotion of the book of the same name).

a point to ponder in pondering the question "what am i doing with my life?"